In this webinar, Giulia Granato will explain the results of a market segmentation analysis conducted to identify who are the consumers more interested in sustainable packaging to better target MyPack sustainable packaging. Through a large pan-European survey with 5000 consumers from five different countries, we replied to the following questions: how are Eu consumers willing to trade off sustainability with other packaging benefits? Which are their preferences? How much are they willing to pay for sustainable packaging solutions? Who are the most green consumers in Europe (in terms of demographic and psychographic characteristics)? All of these questions will be addressed in this webinar!”

On YPACK side, Milica Mladenovic will present the consumer studies conducted during the YPACK project: ‘Consumer responses to the many faces of sustainable food packaging’.

Moderator

Dr. Arnout Fischer: Associate Professor at Marketing & Consumer behaviour group, Wageningen University, NL

Speakers:

Giulia Granato: PhD researcher at Marketing & Consumer behaviour group, Wageningen University, NL

Juliette Hisler: Marketing expert with 15 years of experience, Juliette studies and analyses consumers’ behaviours and expectations in order to meet their needs thanks to suitable products and services.

Milica Mladenovic: PhD researcher at Marketing & Consumer behaviour group, Wageningen University, NL

Contact: Naouel Admane, admane@iamb.it